Finding Your Company's Voice (Part 1)
-- The Problem -- It never ceases to amaze me that with all the innovations we have made that human communication, especially in a technical setting, is still inherently flawed. In physics we learn that the shortest distance between two points is a straight line, yet communication in organizations rarely follow this fundamental rule. The result is the inevitable attenuation of information as messages are relayed form one intermediary to the next. In the best case the signal simply loses fidelity in the worst case it is altered completely or lost entirely. Conjugate the bias of the sender, the recipient and the intermediaries and you have a colossal n! problem. An entire niche industry has emerged trying to address this issue. Popular communication tools like Slack have helped to improve and encourage peer to peer communication but sometimes at the expense of an information overload. Independent agents all operating at different levels of aptitude are now forced to ...